What is a Trunk Show? Everything You Need to Know
If you’re planning your wedding and searching for the perfect gown, you may have heard the term “bridal trunk show” — but what exactly is it? Whether you’re new to wedding dress shopping or looking for a unique bridal experience, a trunk show could be the opportunity you've been waiting for. Here's everything you need to know about what a trunk show is, why it’s worth attending, and how it can help you find the one.
What Is a Bridal Trunk Show?
A bridal trunk show is a special event hosted by a bridal boutique where a specific designer’s latest collection is featured for a limited time — typically a weekend. During a trunk show, brides can try on gowns that aren’t usually available in the store. These are often newly released designs or exclusive pieces straight from the designer’s “trunk,” hence the name.
It’s like getting VIP access to the newest and most coveted wedding dresses before they hit the mainstream market.
Why Attend a Trunk Show?
There are several reasons why a bridal trunk show might be the perfect time to schedule your appointment:
1. Exclusive Access to Gowns
Many trunk show dresses are not part of a boutique’s regular inventory. This means you get a chance to see and try on gowns that are typically only available in bigger markets or directly from the designer.
2. Special Discounts
Designers often offer exclusive discounts or incentives during trunk shows. It’s one of the rare chances to purchase a brand-new designer gown at a lower price — perfect for brides looking to get luxury within budget.
3. One-on-One Attention
Since trunk shows are by appointment only, you'll usually receive a more personalized experience with expert bridal stylists who understand the collection in depth.
4. Designer Appearances
At some trunk shows, the designer or a representative from the brand may be present to give advice, answer questions, or help customize your gown — a once-in-a-lifetime experience for many brides!
What to Expect at a Trunk Show Appointment
If you’re attending a trunk show at a bridal store, here are a few things to keep in mind:
Appointments Are a Must: Trunk shows are high-demand events and often book up quickly. Be sure to reserve your spot early.
Come Prepared to Buy: Because dresses are only in-store temporarily, and discounts are limited-time only, it’s wise to come with a budget and decision-makers (like mom or MOH) if possible.
Bring Inspiration: Have Pinterest boards or photos ready to show your stylist so they can pull the most relevant dresses from the collection.
Is a Trunk Show Right for You?
If you’re a bride who wants access to the newest designs, loves the idea of an exclusive shopping experience, or wants to score a deal on a high-end gown, a bridal trunk show might be exactly what you're looking for.
Trunk shows are more than just shopping events — they’re a celebration of style, individuality, and finding the dress that makes you feel like a bride.
Ready to Say Yes at a Trunk Show?
Check out our upcoming bridal trunk shows and book your appointment early. Trust us — these spots go fast!
